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JOIN TONY ROBBINS AT

UNLEASH THE POWER WITHIN

04. - 07.09.2025 COLOGNE GERMANY

THE ONLY UPW-EVENT IN EUROPE 2025!

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TONY'S PERSONAL INVITATION TO UPW EUROPE

GET YOUR TICKET NOW!

THIS IS WHERE YOUR IMPOSSIBLE BECOMES POSSIBLE

UPW EUROPE, PREVIOUSLY A HIGHLIGHT IN LONDON AND BIRMINGHAM, IS COMING AGAIN TO COLOGNE GERMANY IN 2025!

GETTING TO COLOGNE HAS BEEN EASIER, CHEAPER OR SMOOTHER!

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There are numerous flights connecting to Cologne every day.

From several major airports, you can take a direct flight to Cologne, Frankfurt or Dusseldorf. Major airlines such as Easyjet, Ryanair, Eurowings, British Airways or Lufthansa offer frequent services, giving you flexibility in your travel choices.

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Hop on the fast and direct train services that connect you seamlessly Cologne. Efficient, convenient, and quick.

ABOUT UNLEASH THE POWER WITHIN:

A SINGLE WEEK, A LIFETIME OF CHANGE

Transform your life in 4 days

  • Confront and break through all your fears and uncertainty
  • Identify your greatest passion with laser clarity
  • Learn how to focus your energy on what you truly want, not what you fear
  • Get the tools for creating the life you were meant to lead

Everything you need for sustainable change

Unleash the Power Within – Your Transformation Awaits You

Release your inner blockages

Break through destructive patterns that prevent you from shaping your life according to your own rules.

Master Tony's formula for success

Learn Tony's proven method for lasting success - both in business and personally.

Say goodbye to stress and excessive demands

Learn effective techniques to deal calmly with pressure and challenges - for more inner balance and equilibrium in everyday life.

Gain boundless energy

Achieve peak performance by training your body down to cellular level.

Reprogram your brain

Fundamentally change your mindset and achieve a state of boundless physical and mental strength.

Use your momentum

Discover how you can push the boundaries of success in all areas of life.

YOUR JOURNEY TO UNLEASH THE POWER WITHIN: YOUR STEP-BY-STEP GUIDE

UNDERSTAND YOUR OWN POTENTIAL - DETERMINE YOUR IDENTITY

Start your transformative journey on Day 1. Turn fear into power by confronting and shattering your limiting beliefs. Gain the essential skills to create an extraordinary life. An identity shift awaits you, paving the way for lasting change and limitless growth.

MOVE FORWARD - CREATE UNSTOPPABLE MOMENTUM

Hosted by Joseph McClendon III & Scott Harris. On day two, the focus is on closing the gaps in your life. You focus your attention on what really matters to you. Master Tony's ultimate success formula to gain momentum, change your approach, and achieve your most important goals.

COMPLETE TRANSFORMATION - THE DAY OF YOUR CHANGE

Transformation Day – Hosted by Tony Robbins. Day 3 equips you with the tools you need for lasting success. Find your focus and stick with it. Experience Tony's comprehensive transformation process to gain your true identity, conquer your deepest fears, and form a powerful vision for what you really want to achieve.

ENHANCE YOUR LIFE - UNLEASH YOUR ENERGY & VITALITY

Hosted by Joseph McClendon III & Scott Harris. Tony has revealed the secret of limitless energy that allows him to be productive for 10-12 hours at a time, sometimes even longer. This is the key to profound change and an exceptional quality of life. The fourth day is about sharing these principles with you and empowering you to unleash your own limitless energy and ignite your personal transformation.

SUPER EARLY BIRD SALE STARTING 13TH OCTOBER

This is a pre-release waitlist that gets you access to super early bird pricing when UPW 2025 tickets are released!

    SILVER

    UPPER LEVEL
    easy payment in 3 rates

    £899

    Door Price Per Ticket: £1,199

    • 4 days UPW Europe
    • Firewalk Experience
    • Course Materials
    • Registration Materials
    • Tony's 10-Day Challenge
    • Simultaneous translation bookable (GER, ITA, ESP, FRA, RUS, HEB)
    BUY NOW

    GOLD

    LOWER LEVEL
    easy payment in 3 rates

    £1299

    Door Price Per Ticket: £1,699

    • lower tier seating
    • 4 days UPW Europe
    • Firewalk Experience
    • Course Materials
    • Registration Materials
    • Tony's 10-Day Challenge
    • Simultaneous translation bookable (GER, ITA, ESP, FRA, RUS, HEB)
    BUY NOW

    ULTIMATE

    INTERIOR
    easy payment in 3 rates

    £2199

    Door Price Per Ticket: £2999

    • Interior Seating right behind Diamond
    • Gift bag
    • Drinks (non-alcoholic)
    • Snacks
    • 4 days UPW Europe
    • Firewalk Experience
    • Course Materials
    • Tony's 10-Day Challenge
    • Simultaneous translation included (GER, ITA, ESP, FRA, RUS, HEB)
    BUY NOW

    BLACK

    EXCLUSIVE BOX
    easy payment in 3 rates

    £3299

    Door Price Per Ticket: £5,199

    • Exclusive Box
    • Gift bag
    • Drinks (non-alcoholic)
    • Catering (all meals)
    • VIP entrance
    • 4 days UPW Europe
    • Firewalk Experience
    • Course Materials
    • Tony's 10-Day Challenge
    • Simultaneous translation included (GER, ITA, ESP, FRA, RUS, HEB)
    BUY NOW

    DIAMOND

    CLOSEST TO TONY
    easy payment in 3 rates

    £4499

    Door Price Per Ticket: £5599

    • Seating closest to Tony and stage
    • Diamond Lounge access
    • Gift bag
    • Catering (all meals)
    • VIP entrance
    • 4 days UPW Europe
    • Firewalk Experience
    • Registration materials
    • Tony's 10-Day Challenge
    • Course Materials
    • Simultaneous translation included (GER, ITA, ESP, FRA, RUS, HEB)
    BUY NOW

    YOUR CO-HOSTS

    SCOTT HARRIS- Founder of Ultimate Expert & Ultimate Coach

    For over 20 years, Scott has been a leading coach and speaker helping people around the world achieve financial, physical and emotional success. With a deep passion for personal growth, he has spoken on the biggest stages and created transformational change.

    JOSEPH MCCLENDON III- Ultimate Performance Specialist

    As a renowned neuropsychologist and performance specialist, he has worked with Hollywood stars, Olympic athletes and top CEOs. With over 35 years of experience and as a bestselling author, he inspires people worldwide to overcome their mental and physical limits and develop their full potential.

    I knew I would have to participate during UPW, but I didn't realize how much energy was required. But once I got there... It was awesome.

    Gerard Butler Actor

    I feel like a 20-foot giant who has awoken, ready to tear through anything in my way. I'm going to take that focus from UPW and apply it to everything in my life!

    Maria Menounos Actress

    Tony Robbins' Unleash The Power Within gives you the ability to change your behavior and ultimately, change your destiny for life.

    Dan Gogliotti Chiropractor

    THE UPW EUROPE LOCATION

    In 2025, UPW EUROPE will take place in Germany's most popular event location.

    LOCATION

    LANXESS arena
    Willy-Brandt-Platz 3
    50679 Köln
    Germany

    TRAVEL MADE EASY: DISCOVER COLOGNE AND ITS EXCELLENT CONNECTIVITY

    Cologne, a vibrant city in the heart of Europe, is the perfect destination for UPW Europe 2025. Known for its rich history, dynamic culture, and welcoming atmosphere, Cologne offers an unforgettable experience for all visitors.

    EFFORTLESS TRAVEL

    Getting to Cologne is a breeze, thanks to its excellent connectivity. The city is well-served by various modes of transport, ensuring a smooth and convenient journey for all attendees.

    AIR TRAVEL

    Cologne is easily accessible from major international airports. Cologne Bonn Airport (CGN) is just a short drive from the city center, offering numerous domestic and international flights. Additionally, Dusseldorf Airport (DUS) and Frankfurt Airport (FRA) are within a comfortable train ride within 1 hour, providing further flight options.

    TRAIN TRAVEL

    Cologne Central Station (Köln Hauptbahnhof) is a major railway hub, with high-speed trains connecting Cologne to various German and European cities. Whether you’re coming from Berlin, Munich, Brussels, or Amsterdam, you can enjoy a hassle-free train journey to Cologne.

    EXPLORE COLOGNE

    Once you’re in Cologne, take some time to explore the city. Visit the iconic Cologne Cathedral, stroll along the Rhine River, or enjoy the local cuisine. The city’s efficient public transport system makes it easy to get around and see the sights.
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    CRISIS IS JUST OPPORTUNITY IN DISGUISE - HOW WILL YOU SHOW UP?

    The path to success is to take massive, determined action. With so much at stake, you can no longer give excuses for your results or wish yourself to success.

    If you truly want to lead an extraordinary life and contribute to the world, you need to Unleash the Power Within.

    Right now, you’re being called to take control of your life in a whole new way – a way that will change everything. As we enter a new winter, you have the opportunity to decide: Who will you choose to be? What legacy will you leave? How will you create a new life for your family?

    And how will you step up to be a leader when the world needs it most?

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    CHOOSE YOUR EXPERIENCE: BLACK AND DIAMOND TICKETS

    UPW Europe 2025 offers a range of ticket options to cater to your unique needs and preferences. Choose from our Black and Diamond tickets to enhance your event experience.

    BLACK TICKET: AN ELEVATED EXPERIENCE

    With a Black Ticket, you’ll enjoy an exclusive and comfortable event experience. Your benefits include:
    • Exclusive Box- Step into your sanctuary within the bustling event. Your exclusive box offers a premium view of the stage, allowing you to soak in every moment of Tony’s powerful teachings in an intimate setting.
    • ​Drinks (non-alcoholic)-Quench your thirst with our selection of premium non-alcoholic beverages. From invigorating fresh juices to artisanal coffee, each sip is designed to refresh your senses and keep you focused on your transformative journey.
    • ​Catering (all meals)– On call for any arrangements and assistance. Need to arrange taxis or hotel bookings, need a cloak room etc? You’ll have enough on your mind without worrying about those sundry chores – unburden yourself

    DIAMOND TICKET: THE ULTIMATE EXPERIENCE

    • Seating Closest to Tony and Stage–Feel the electrifying energy of the event like never before with premium seating closest to Tony Robbins and the stage. Each word, each gesture, and each moment is within your reach, creating an immersive experience that resonates deeply within you.
    • Diamond Lounge Access- Step into the exclusive Black Diamond Lounge, a serene oasis amidst the event’s vibrant energy. This private space, reserved for Diamond Ticket holders, is a testament to your commitment to personal excellence.
    • ​Drinks (non-alcoholic)-Quench your thirst with our selection of premium non-alcoholic beverages. From invigorating fresh juices to artisanal coffee, each sip is designed to refresh your senses and keep you focused on your transformative journey.
    • ​Catering (all meals)– On call for any arrangements and assistance. Need to arrange taxis or hotel bookings, need a cloak room etc? You’ll have enough on your mind without worrying about those sundry chores – unburden yourself.
    Tony-crowd-1

    READY FOR TRANSFORMATION?

    Join us at UPW Europe 2025 and step into a future of limitless possibilities. Your transformation awaits!

    Join Waitlist!

    BREAKING LANGUAGE BARRIERS: OUR SIMULTANEOUS TRANSLATION SERVICE

    Experience the Power of Transformation, No Matter Your Language

    At UPW Europe 2025, we believe in the power of unity and the importance of understanding. That's why we're proud to offer simultaneous translation services for our attendees.

    SEAMLESS INTEGRATION

    Our team of professional translators will be providing real-time translation of all sessions. Using state-of-the-art technology, we ensure a seamless integration of the translation service into your UPW experience. You won't miss a beat.

    LANGUAGES OFFERED

    We offer translation services in several languages, including Spanish, French, German, Italian, Russian, and Hebrew.

    HOW IT WORKS

    Upon arrival, you'll receive a headset that will deliver the translated content directly to your ears. The translation is real-time, meaning you'll be able to follow along with the event as it happens.

    BOOKING

    For Silver and Gold ticket categories, you have the option to add the desired number of translation devices during your purchase. For Ultimate, Black, and Diamond categories, translation devices are available at no extra cost upon request - simply select the number of devices you need during checkout.

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    Frequently asked questions

    UPW is a powerful, multi-day event designed by Tony Robbins to help people overcome their mental, emotional and physical limitations. Through proven strategies, transformative exercises and life-changing inspiration, you’ll learn how to turn your fears into strength, build unstoppable momentum and create the life you truly deserve. Are you ready for your breakthrough?

    UPW is for anyone looking for change, growth and fulfillment – whether you want to get to the next level professionally, improve your relationships or develop personally. Whether you’ve been following Tony Robbins for a long time or have just discovered him, UPW gives you the tools you need to achieve your goals.
     
    UPW is no ordinary conference – it’s a transformative experience. With over 45 years of experience working with millions of people worldwide, Tony Robbins offers unique, science-based approaches that appeal to both the mind and the emotions. The focus is not just on inspiration, but on making lasting, measurable changes in your life. After UPW, you will never be the same again.
     
    UPW is based on proven methods and techniques that have helped millions of people achieve their goals and transform their lives. From Hollywood stars to elite athletes, Tony Robbins has helped people in all walks of life. With the tools you learn at UPW, you too will be able to overcome your challenges and realize your full potential.
     
    Yes, UPW Europe 2025 will be simultaneously translated into several languages to ensure that you can fully understand the content. You can simply select the “Ticket including translation” during the ordering process and book your preferred language. The following languages are available: German, Spanish, French, Italian, Russian and Hebrew. So you can experience the event in the language you are most comfortable with.
     
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    ABOUT BRILLIANCE ACADEMY

    • 150k+ attendees
    • 50 events per year
    • 2 countries represented

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